Extensive research has revealed the dangers associated with energy drinks for consumers under the age of 16.
“Cheaper than Water and Soda”
North East experts in the UK have come together and are calling out for restrictions on energy drinks after extensive research reveals that one in three children under 16 regularly consume energy drinks on an almost daily basis. Concerns revolve around the high amounts of caffeine and sugar in each drink providing numerous health-risks, especially at younger ages. Researchers from Fuse, the Centre for Translational Research in Public Health, interviewed numerous children between the age of 10 to 14 in regards to energy drinks.
Research revealed that energy drinks were available at almost any local store with no age restrictions. Children also stated that there were countless brands and that they knew of a few risks but still not fully aware of just how dangerous energy drink consumption can be. With extremely low prices, as well as bundles, promotions and special events promoting energy drinks, children of any age could afford to simply walk into a store and buy a drink of their choosing, almost as “cheap as water and soda”.
Other research revealed that children would buy energy drinks to “fit-in” or appeal more to certain groups in schools and so on as energy drink advertisement targets younger audiences with “cool and slick” appearances and encouragement.
The UK Government
Dr.Amelia Lake, Fuse Associate Director, has stated that children often ask why these drinks are available to them if they’re so dangerous. With the government already increasing taxes on sugar-filled drinks and hopes of taking it a step further to tackle the issue at hand. The average recommended consumption of caffeine a day is around 150mg, with energy drinks containing as much as 160mg in a single can. With schools already banning or restricting energy drinks on campus, the government is called for to further manage dangerous consumption and sale of energy drinks.