Weight Watchers revealed a new line of calorie-cutting wine at a mere 85 calories per glass
Holidaymakers this coming Christmas may discover they are able to save calories where they least expect it: through their wine.
Weight Watchers debuted Cense, a line of low-calorie diet wines that have so far begun with the release of a sauvignon blanc.
Weight Watchers is the latest company to release lower-calorie wines onto the market in a bid to appeal to individuals who are sticking to a diet but enjoy their wine.
Vice President of licensing, e-commerce and products, Ryan Nathan, said that Weight Watchers has been considering developing a lower-calorie wine for nearly two years, and said that currently, a rose wine is in development.
Nathan stated that Weight Watchers is not about being a diet, but rather about enjoying life as much as possible. Ryan said that wine ranks as the second-most entered beverage on the Weight Watchers app.
Nathan went on to explain that the process winemakers employ to decrease alcohol content in certain wines is the same process Weight Watchers uses to lower calories.
Cense uniquely branded, enjoyable for anyone regardless of whether they follow Weight Watchers or not
Instead of 120 calories per glass, as with most white wines, Cense contains a comparatively low 85 calories per glass.
Cense differs from typical Weight Watchers food in one key way: the Weight Watchers sticker on the bottle can be removed at the purchaser’s discretion.
Nathan said the decision to provide a removable label rather than a permanent one is to enable purchasers to bring it to parties or give as a gift without declaring to the world that they are following Weight Watchers,
Nathan added that although Cense is not a diet soda and cannot be consumed on an “unlimited” basis, it does have 30% fewer calories and over time does help towards weight loss.