Brian Flatt speaks up about why many diets nowadays are more psychologically involved than anything else, which is a major issue. As a psychological impact can have a more dramatic effect on a dieter than quick physiological results and effects.
The 2-Week Diet
Brian Flatt explained how a psychological effect from a lack of immediate results can often discourage dieters and disappoint them, forcing them to abandon any diet they might be following. By designing a quick, effective, healthy and encouraging diet, Brian Flatt, as an expert on nutrition and a personal trainer, designed the 2-Week diet as a means of providing an efficient and rewarding diet to completely cut out disappointment, with dieters reportedly losing anywhere from 8 to 16 pounds in the 2 week period.
"Nothing breeds success like success." "Now dieters can see their progress almost immediately, so instead of growing discouraged and bouncing from program to program, they devote sustained energy to their current diet plan,” Brian Flatt says, referring to how noticing results from successfully following a diet not only boasts confidence and encouragement but also stops dieters from forgoing a potentially successful dietary plan.
Faster Is Better?
Brian Flatt referenced Arnout van de Rijt, Associate Professor in Stony Brook University’s Department of Sociology, by saying that “When a dieter sees quick results, he or she becomes more engaged. That produces a ‘snowball effect’: results get better and better as dieters see themselves getting leaner and leaner.” By following his 2-Week diet, participants will notice more results within the first week. Flatt's diet is meant to be simple, easy to follow and providing promising results as opposed to other long and grueling diets that, while successful and aiding in weight loss, might not produce results fast enough to keep dieters committed and persistent in following said diet.